Ecommerce SEO Checklist 2021
So you have a website with eCommerce capabilities and now you want people to find your products?
Don’t let the excitement take over just yet, as there is still a lot to figure out.
First thing’s first, do you know how people search online for products or services? The problem with e-commerce SEO is that there are so many things to take care of at once.
The Ultimate Guide For eCommerce Sites With A Goal To Boost Rankings
- Creating a sitemap is very important if you want to submit your site for indexing by Google.
You can generate a sitemap on your own or use existing XML generators that work with the most popular CMS platforms such as Magento or Prestashop. If you are using Shopify or WordPress then it’s even easier than before because these two services have built-in features that allow submitting the sitemap automatically.
- Aside from creating and uploading sitemaps be sure to update them.
This should be done every time there are changes in website structure, categories, Conversion Rate Optimization (CRO) & Pay per click (PPC) campaigns.
- Google takes into consideration the credibility of your site.
This credibility is built on the number and quality of links pointing to your domain so be sure to work on attracting relevant backlinks from credible sources. This also means that at some point you will have to promote your website and content, acquire links and drive traffic to it.
- Social Media is a must for any business today because people love sharing.
They will share things they like with their friends, followers, or subscribers, which helps companies get exposure and sales. You can use social media for all kinds of purposes such as building awareness about the brand, engaging customers in conversation leading them straight to the shopping cart, etc.
- The last thing we want to mention is that you make sure you are constantly testing the performance of your eCommerce website in order to achieve maximum results.
Your site is submitted for indexing & is ready for publishing? Great! Now it’s time to get people there. You can do this by submitting the new content on various social media sites, forums, blogs, directories, etc.
What we noticed already at this stage is that most people don’t know how to create backlinks & they just keep on creating profiles everywhere and then forget about them. Google can also use this to penalize their site for violation of its rules. It seems like a lot of work but believes us when we say it won’t be once you get used to it. There are backlink-building tools that will speed up the process and leave more time for other important things such as product development, customer support, and marketing.
Google Assistant: That’s right. The number of people searching online and making online transactions is constantly on the rise so you need to get serious with e-commerce SEO. If you don’t want to be left behind in 2021 then start working on this checklist today!