How to Do Content Curation for SEO
Content curation has become an integral part of content marketing. It helps drive website traffic, increase brand awareness, and build long-lasting relationships with the audience. However, it should not be confused with link building.
Content curation is about finding, organizing, and sharing information that’s relevant to your audience. This involves highlighting or summarizing third-party content using commentary, analysis, and visuals. It allows you to engage your audience with the best information available.
Curation isn’t easy work considering how much content is available. As one of my friends put it, “There are 7 new blogs published on the internet every second.” So how do you find all the relevant content to share?
First Things First
What kind of content does your audience want?
For example, if you run a pet grooming business, you might want to follow pet product review websites or animal rescue blogs. Once you’ve identified your target topic areas, you can use the following tools to start finding great sources for curating content.
Google Alerts – Google Alerts are free email notifications that let you know whenever Google finds new results for your desired keywords. You can set up alerts for specific websites, authors, or topics.
Twitter Lists – Twitter Lists are a great way to organize Twitter followers into specific groups. For example, you might create a list of “bloggers who cover content curation” or “experts on SEO.” It makes it easier to find specific followers when you need to.
Feedly – Feedly is an RSS reader that makes it easy to follow websites, blogs, and other sources of information. You can create a custom feed for any topic or keyword, and Feedly will automatically keep you up-to-date on the latest content.
Using The Content
Once you’ve started finding great content to share, it’s important to organize it in a way that is easy for your audience to digest.
One way to do this is by creating a content curation blog or website. This can be a good way to showcase your expertise on a particular topic, and helps you build backlinks to your website.
Another option is to use social media platforms like Twitter and Facebook to share curated content. This can be used to way to drive traffic to your website and increase brand awareness.
Using social media also means adding your own commentary, thoughts, and opinions about the sources you choose. It is can then be used as a marketing strategy for acquiring new customers, attracting links, increasing social media shares, establishing yourself as an industry authority, and building customer trust.
Doing content curation for SEO has become even more important in recent years as Google now prefers quality over quantity.
So how can you do it right?
Here are five tips on how to do content curation for SEO effectively;
1. Maintain Quality Content On Your Website
You should create great original content on your website that will interest visitors who are looking for information that’s relevant to their needs or questions.
2. Create Original And Unique Value To Users With Curated Content
Curating quality third-party content is essentially setting yourself apart from the competition. You can get a step ahead of your competitors by finding or creating something remarkable that resonates with users.
3. Distribute Your Curated Content On Other Sites And Social Media
Reach more people on other sites and social media platforms by sharing curated content to maximize its exposure and boost traffic to your own site. Remember, it’s not about quantity but about quality links. A link on an authoritative website is far more valuable than one on a small or new website.
4. Announce And Link To The Original Sources Whenever Possible
Whenever you share third-party content, remember to add a backlink to the original source. It not only gives credit where it’s due but it also helps improve the search engine ranking of the original article.
5. Use Appropriate Tools To Help You Curate Content
There are a number of tools that can help you curate content more efficiently and effectively. These tools make it easier for you to find and organize information, as well as help you track how well your curated content is performing.
No matter how you choose to share curated content, the most important thing is that it’s relevant and valuable to your audience. Always take the time to annotate and explain the content you share, and make sure that you’re adding value with your commentary.
Content curation is an effective way to improve your website’s SEO. By following the tips mentioned above, you can create high-quality content that will not only attract visitors but also boost your website’s ranking in search engine results.