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Is Google Ads an Organic Search Ranking Factor?

Google Ads is a paid search platform that allows businesses to place ads at the top of the search engine results page (SERP) for certain keywords. Google Ads can be a great way for businesses to drive traffic to their website, and as a result, many businesses include Google Ads as part of their digital marketing strategy.

But does using Google Ads impact your visibility on the organic side of search results? This has been a hotly debated topic over the years, with some people believing that using Google Ads can help improve your organic rankings, while others believe that it can actually hurt your rankings.

So what is the truth? Is Google Ads an organic search ranking factor?

The Real Answer

The answer is…it depends. Google has said that there is no correlation between Google Ads and Google organic search. Google has also said that Google Ads don’t affect where ads show up on Google results pages, meaning that Google will not raise or lower the ad rank of any Google Ads campaign based on your website’s performance in Google organic rankings.

seo vs ads

So if they are both saying no, does this mean it is impossible for Google Ads to help improve your organic visibility?
No…not at all. In fact, there are many cases where using Google Ads can have a positive impact on your organic ranking. That being said, there are also times when using Google AdWords could harm your overall online presence by pushing down some of your other content in the SERP. So while we can prove that Google Ads does not have an impact on Google organic search rankings, it’s difficult to say whether or not using Google Ads will help or hurt your organic visibility.

Organic Search Strategies and Rankings

At the end of the day, it is important to remember that Google Ads is a paid search platform, and as such, should be used in conjunction with a solid organic search strategy. If you’re looking for help developing a winning organic strategy for your business, contact our team today! We would be happy to help!

Mobile Force does not guarantee that Google Ads will improve your site’s Google organic ranking. However, we have seen cases where running Google Ads campaigns alongside an SEO strategy has increased website traffic and improved overall online visibility.

So…is Google Ads an organic search ranking factor? The answer is complicated, but ultimately, the answer is…it depends. Google Ads can definitely help improve your visibility on the organic side of things, but there are also times when it can hurt your ranking. It’s important to keep in mind that Google Ads is a paid search platform, and should be used alongside a solid organic search strategy to achieve the best results.


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