Semantic Search and Semantic SEO
Semantic search is a way for you to have your website content interpreted by a computer in a smarter way. Semantic search emphasizes the relationship between words and the meaning of those relationships rather than just using key phrases or keywords. Semantic search also allows for machines to better understand the context of what you are trying to convey so that it can return better search results.
Semantic SEO is Semantic Web technology that helps search engines better understand the contextual meaning of your content. Semantic search is essentially expanding the scope of what you are looking for when you perform a search rather than just finding keywords. Semantics studies meaning in language while Semantic Web builds a web that understands this language.
The Semantic Root Nouns
One of the biggest changes that Semantic SEO offers over traditional SEO is semantic root nouns. Semantic root nouns are words that help define your content. The Semantic Web understands these words and their relationships to each other. Semantics is the study of meaning in language, while the Semantic Web is a web that understands this language.
The Semantic Root Nouns are also known as “entities” which essentially help break down content into multiple ideas or concepts around specific things or people. Semantic root nouns consist of proper names, organizations, locations, and some generic nouns such as information and products. Semantics defines each of these words and what makes up their meaning. Semantic SEO takes advantage of these relationships by helping computers understand more about what you are looking for rather than just the keywords that you use in a search engine. Semantic root nouns allow you to have content that is more interesting, relevant, and interesting to readers.
A New Concept
The Semantic Web is currently being developed by many different organizations such as Google, Yahoo, and Microsoft who are all using Semantics to better understand their users’ needs in regards to how people use language. Semantic SEO is still a fairly new concept and something that you should be interested in if it is applicable to your niche. Semantic SEO may not be necessary for every website, but there are some niches where Semantics become very important if you want to have the upper hand on your competition.
One of the most popular tools for Semantic Search Optimization is Semantic Mastermind. A Semantic Mastermind is a software tool that helps you do Semantic SEO with your website by finding the root nouns of any piece of content, like this article for example. You can then use these Semantic Root Nouns to help better understand your audience and create more relevant content around those concepts. Semantic SEO is what helps Semantic Mastermind create this list of Semantic Root Nouns.